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Imagery used consistently can support the IEEE Foundation brand identity. If imagery is used on your site, it should reflect the six imagery themes below. These themes are based on key pillars of the IEEE brand and reflect the IEEE brand personality and style.

PEOPLE TECHNOLOGY KNOWLEDGE CONNECTED HUMANITARIAN SUPPORT
         








Real photographs (not clip art or stock images) should be used whenever possible to convey these themes. When real photographs are not available, stock photography* that looks real is acceptable, but should only be used in meaningful ways.

*Royalty-free images are available to purchase from various stock photography collections on the digital platform and can be purchased for a one-time fee for usage in an unlimited number of applications, an unlimited number of times.
 

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The IEEE Foundation is leading a special Campaign to raise awareness, forge partnerships and generate funds - with the goal of raising US$30M. The Realize the Full Potential of IEEE Campaign launched early in 2018. 

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