BRAND IDENTITY & STYLE TOOLKIT

Within the online toolkit, you will be introduced to the elements of the IEEE Foundation identity and successful applications of use. These brand identity guidelines represent an opportunity to tell the story of IEEE programs enabled through philanthropy to the IEEE Foundation – whether it be visually, verbally or in writing – and to do so in a way that is consistent & polished. 

To maximize the ability for the IEEE Foundation to reach all audiences, we must ensure that all materials maintain a consistent “look” and a consistent “theme.” This allows every IEEE Foundation communication to reinforce the brand and make our message stronger.

The following sections have been developed to guide you through our brand assets:

• The IEEE Foundation Overview and Boilerplate Statement for news items
• The IEEE Foundation Mark/Logo for download
• Brand Use of IEEE Foundation Mark/Logo
• Brand Colors
• Typography
• Visual Imagery suggestions
• Advertising Library with links to our full suite of print and electronic advertisements
• Impact of Your Donation section with downloadable Donate Buttons
• Legal Disclaimers and Forms